In a world that increasingly demands responsible use of raw materials, we do our part with socially and environmentally sustainable products. A leader in the wood paneling and laminate flooring market in the Southern Hemisphere, Duratex has won the Positive Carbon award, showing that our production captures more carbon from the atmosphere than emits it, all because of our 100% reforested trees.
We have 271 thousand hectares of planted area – the equivalent of twice the area of the city of São Paulo – and we made a large inventory based on the Intergovernmental Panel on Climate Change (IPCC), which proved: our trees absorb more carbon from the atmosphere, bringing a positive balance for our products. This, allied to social initiatives with all those that are part of our productive chain, reinforces our concern for the future.
Soon, all our packaging will have the label “Positive Carbon Company”, according to our Marketing and Products Manager, Renata Braga.
For us, it is critical that the customer is aware of our concern for sustainable growth. The label shows that we are in agreement with all the legislations and that we continuously monitor our activities, always guaranteeing the conservation of the environment.
So the next time you see a Duratex product, remember that the quality and technology of it is fully embraced by the care of nature.